By Isha Aran
Splinter
April 25, 2018
Once again, NBC is coming to terms with the idea that maybe they shouldn’t have spent all that money to bring on Megyn Kelly. Once again, Megyn Kelly Today has lost even more viewers, and once again, while consultants and anyone with eyes can see that the show was a grave misstep, Kelly and her team are feebly insisting that things will be better when viewers get to know the “real” Kelly. Unfortunately for her, the problem is that we already do.
The Wall Street Journal reported Wednesday that Kelly’s ratings are 18% below what the very same hour was pulling in last year for Today, and down 28% when it comes to the crucial 25-54 viewer category. Following the Jane Fonda controversy, celebrity publicists have avoided the show, and the general failure has spread—Hoda Kotb and Kathie Lee Gifford’s Today hour, which follows Kelly’s, has also seen a drop in viewers.